A short commentary on fundraising incentives.

Long-time colleagues know that I’m not a huge fan of fundraising gifts and incentives — I think they are nice as recognition tools, but not particularly smart when used as a way to drive action. I’ve never really taken the chance to expand on my thoughts, though, and so I jumped at the offer by Katya Andresen of Network for Good to riff a bit on why. 

The full text of the article, running today at Katya’s Non-Profit Marketing Blog, is here.

I love a soapbox, and I thank Katya for offering one!