Win one for Phidippides

Given my history as the founder of one of the country's largest event companies, I'm asked often about the mud-obstacle craze. And specifically, I'm asked if it makes good fundraising sense for nonprofits. The short answer is, you have to go where the people are. The longer answer is here, on this post I wrote yesterday for Plenty's blog. Answers await you there!

Source: http://www.plentyconsulting.com/news/2014/...