Jeff Shuck

I’m pleased to pass on that Event 360 has partnered with Network for Good and Sea Change Strategies to sponsor a new eBook, Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause.

This guide covers the basics of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.

Some of the ideas:

• Small, not big - The bigger the scale of what you’re communicating, the smaller the impact on your audience
• Hopeful, not hopeless - People tend to act on what they believe they can change—If your problem seems intractable, enormous and endless, people won’t be motivated to help
• Peer pressure still works (Nope, it doesn’t end after high school) - People are more likely to do something if they know other people like them are doing it. 

You can download the eBook here.