Event 360 has launched a new webinar series, which gave me the fun opportunity this past week to talk for 90 minutes or so to well over 100 nonprofits about our first topic: the basics of event analytics. This is a subject near and dear to my heart, both because I’m a bit of a data geek and because so many of the groups I work with are great at tracking data but pretty poor at doing anything with it. 

The fact is, with an hour of time, a flat file of your fundraising data, and Microsoft Excel, you can get a far deeper understanding of what is actually powering (or holding back) your program. 

The webcast was recorded and archived; you can view it for free here

Don’t be afraid of your data!